After nearly eight years in the cleaning business, I feel compelled to address an issue that has persisted throughout my career: discrimination from potential and prospective clients. Though I have rarely spoken publicly about these experiences, I believe it is important to share my perspective, both for awareness and for fellow business owners who may face similar challenges.
Over the years, I have encountered situations where assumptions and biases affect how clients interact with me and my company. For instance, there have been numerous occasions when my husband, while driving one of our business vans, is approached by someone in need of cleaning services. When he explains that the business is owned and operated by his wife, he provides my contact information and relays the potential client’s details to me. Often, these initial conversations proceed smoothly until I arrive in person—at which point the client’s demeanor noticeably shifts.
In several instances, it became clear that the client had assumed I was Caucasian, only to react differently upon meeting me, a Black business owner. This has happened more frequently with clients from older generations, particularly those born in the early 20th century, though biases can exist across all backgrounds.
One particularly memorable incident involved a client who, after scheduling a cleaning and communicating consistently throughout the week, refused to open the door when I arrived. I could see her through the window, but she chose not to engage further.
Experiences like this are unfortunately not uncommon, and they are not limited to anyone community—discrimination can come from various directions.
As a business owner, I have learned to accept rejection as part of the process. Not every client will choose to work with my company, and that is perfectly acceptable. What I will not tolerate, however, is being approached under false pretenses or being subjected to disrespectful behavior in my own home or place of work.
Recently, a neighbor inquired about cleaning services after noticing our company van. Despite having discontinued residential cleaning for occupied homes several years ago, I agreed to provide a quote as a courtesy. Upon visiting the home, I was met with blatant rudeness and disregard, which reaffirmed my decision to be selective about the clients I accept. It is crucial to remember that business relationships should be built on mutual respect and professionalism. I do not solicit clients at their homes; instead, they reach out tome. My commitment is to provide excellent service to those who value our work and treat us with respect. To protect my boundaries, I have decided to install ‘No Soliciting signs’ as a clear message to prevent unwelcome approaches at my residence.
To my fellow entrepreneurs: Stand firm in your values, recognize your worth, and neverallow discriminatory attitudes to diminish your confidence or professionalism. Rejection is part of business, but dignity and respect must remain non-negotiable.
— Marlyse Jernigan, Owner, MJ Quality Cleaning, LLC
